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How Levi Strauss is using AI for its DTC-first business model
In an age where fast fashion is increasingly facing criticism for its damaging impact on the planet, companies that lean towards direct-to-consumer (DTC) first models are taking it upon themselves to provide sustainable solutions for garment creation. Levi Strauss, known for its iconic jeans, is one such company taking a bold step towards positive change by leveraging artificial intelligence (AI) in its operations.
The almost 175-year-old company is using the power of Microsoft technology to modernize its consumer experiences, making them more personalised, targeted, and efficient. This approach is a significant step as Levi Strauss embraces the proven advantages of using AI in its day-to-day business, demonstrating a seismic shift from traditional, physical retailing.
By incorporating AI in its DTC business model, Levi Strauss is able to deliver more personalised clothing designs to their customers. The company uses customer data to create customer profiles, which in turn allows it to cater to individual tastes and preferences. This significantly enhances the shopping experience for customers, as they're more likely to find items that they'll enjoy, increasing the likelihood of repeat purchases.
On the business side, Levi Strauss is also using AI to streamline its internal operations. With the help of cloud-based platforms, the company can effectively manage inventory, production, and supply chain. This reduces the chances of overstocking, understocking, or delays, and therefore, improves overall productivity.
These improvements in productivity and customer experience are then, of course, reflected in the company's bottom line. Using AI and embracing the DTC model not only helps Levi Strauss stay on par with the competition, but also allows the company to offer customers more tailored and sustainable pieces.
Levi Strauss' success with using AI for its DTC-first
Source: AI News, Link
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