Daily Papers

Recommender system has deeply revolutionized people's daily life and production, bringing a large amount of business value. In the recommendation domain, simulation and real data-based studies are two typical research paradigms, with each having different advantages. Previously, real data-based studies occupy more important positions, since accurately simulating the user preference is quite difficult. Recently, large language models (LLM) have shown great potential to achieve human-like intelligence, which provides new opportunities to overcome the shortcomings of simulation-based studies and thus highlight their advantages, such as much more application scenarios and cheaper data acquisition strategies. To shed lights on this direction, in this paper, we introduce an LLM-based recommender simulator called RecAgent. Our simulator is composed of two modules: (1) the user module and (2) the recommender module. The user module can browse the recommendation website, communicate with other users and broadcast messages on the social media. The recommender module is designed to provide search or recommendation lists to the users, and one can design different models to implement the recommender. All the users take actions based on LLMs, and can freely evolve like in the real world. We present several case studies to demonstrate that the users in our simulator can indeed behave in a reasonable manner as expected. Our project has been released at https://github.com/RUC-GSAI/YuLan-Rec.

Recently, recommender systems have been able to emit substantially improved recommendations by leveraging user-provided reviews. Existing methods typically merge all reviews of a given user or item into a long document, and then process user and item documents in the same manner. In practice, however, these two sets of reviews are notably different: users' reviews reflect a variety of items that they have bought and are hence very heterogeneous in their topics, while an item's reviews pertain only to that single item and are thus topically homogeneous. In this work, we develop a novel neural network model that properly accounts for this important difference by means of asymmetric attentive modules. The user module learns to attend to only those signals that are relevant with respect to the target item, whereas the item module learns to extract the most salient contents with regard to properties of the item. Our multi-hierarchical paradigm accounts for the fact that neither are all reviews equally useful, nor are all sentences within each review equally pertinent. Extensive experimental results on a variety of real datasets demonstrate the effectiveness of our method.

Recently, generative retrieval-based recommendation systems have emerged as a promising paradigm. However, most modern recommender systems adopt a retrieve-and-rank strategy, where the generative model functions only as a selector during the retrieval stage. In this paper, we propose OneRec, which replaces the cascaded learning framework with a unified generative model. To the best of our knowledge, this is the first end-to-end generative model that significantly surpasses current complex and well-designed recommender systems in real-world scenarios. Specifically, OneRec includes: 1) an encoder-decoder structure, which encodes the user's historical behavior sequences and gradually decodes the videos that the user may be interested in. We adopt sparse Mixture-of-Experts (MoE) to scale model capacity without proportionally increasing computational FLOPs. 2) a session-wise generation approach. In contrast to traditional next-item prediction, we propose a session-wise generation, which is more elegant and contextually coherent than point-by-point generation that relies on hand-crafted rules to properly combine the generated results. 3) an Iterative Preference Alignment module combined with Direct Preference Optimization (DPO) to enhance the quality of the generated results. Unlike DPO in NLP, a recommendation system typically has only one opportunity to display results for each user's browsing request, making it impossible to obtain positive and negative samples simultaneously. To address this limitation, We design a reward model to simulate user generation and customize the sampling strategy. Extensive experiments have demonstrated that a limited number of DPO samples can align user interest preferences and significantly improve the quality of generated results. We deployed OneRec in the main scene of Kuaishou, achieving a 1.6\% increase in watch-time, which is a substantial improvement.

Conversational recommender systems (CRS) aim to proactively elicit user preference and recommend high-quality items through natural language conversations. Typically, a CRS consists of a recommendation module to predict preferred items for users and a conversation module to generate appropriate responses. To develop an effective CRS, it is essential to seamlessly integrate the two modules. Existing works either design semantic alignment strategies, or share knowledge resources and representations between the two modules. However, these approaches still rely on different architectures or techniques to develop the two modules, making it difficult for effective module integration. To address this problem, we propose a unified CRS model named UniCRS based on knowledge-enhanced prompt learning. Our approach unifies the recommendation and conversation subtasks into the prompt learning paradigm, and utilizes knowledge-enhanced prompts based on a fixed pre-trained language model (PLM) to fulfill both subtasks in a unified approach. In the prompt design, we include fused knowledge representations, task-specific soft tokens, and the dialogue context, which can provide sufficient contextual information to adapt the PLM for the CRS task. Besides, for the recommendation subtask, we also incorporate the generated response template as an important part of the prompt, to enhance the information interaction between the two subtasks. Extensive experiments on two public CRS datasets have demonstrated the effectiveness of our approach.

Large recommender models have extended LLMs as powerful recommenders via encoding or item generation, and recent breakthroughs in LLM reasoning synchronously motivate the exploration of reasoning in recommendation. Current studies usually position LLMs as external reasoning modules to yield auxiliary thought for augmenting conventional recommendation pipelines. However, such decoupled designs are limited in significant resource cost and suboptimal joint optimization. To address these issues, we propose \name, a unified large recommender model with intrinsic reasoning capabilities. Initially, we reconceptualize the model architecture to facilitate interleaved reasoning and recommendation in the autoregressive process. Subsequently, we propose RecPO, a corresponding reinforcement learning framework that optimizes \name\ both the reasoning and recommendation capabilities simultaneously in a single policy update; RecPO introduces a fused reward scheme that solely leverages recommendation labels to simulate the reasoning capability, eliminating dependency on specialized reasoning annotations. Experiments on three datasets with various baselines verify the effectiveness of \name, showing relative improvements of 68.67\% in Hit@5 and 45.21\% in NDCG@20. Code available at https://github.com/YRYangang/RRec.

The rise of deep neural networks offers new opportunities in optimizing recommender systems. However, optimizing recommender systems using deep neural networks requires delicate architecture fabrication. We propose NASRec, a paradigm that trains a single supernet and efficiently produces abundant models/sub-architectures by weight sharing. To overcome the data multi-modality and architecture heterogeneity challenges in the recommendation domain, NASRec establishes a large supernet (i.e., search space) to search the full architectures. The supernet incorporates versatile choice of operators and dense connectivity to minimize human efforts for finding priors. The scale and heterogeneity in NASRec impose several challenges, such as training inefficiency, operator-imbalance, and degraded rank correlation. We tackle these challenges by proposing single-operator any-connection sampling, operator-balancing interaction modules, and post-training fine-tuning. Our crafted models, NASRecNet, show promising results on three Click-Through Rates (CTR) prediction benchmarks, indicating that NASRec outperforms both manually designed models and existing NAS methods with state-of-the-art performance. Our work is publicly available at https://github.com/facebookresearch/NasRec.

Due to strong capabilities in conducting fluent, multi-turn conversations with users, Large Language Models (LLMs) have the potential to further improve the performance of Conversational Recommender System (CRS). Unlike the aimless chit-chat that LLM excels at, CRS has a clear target. So it is imperative to control the dialogue flow in the LLM to successfully recommend appropriate items to the users. Furthermore, user feedback in CRS can assist the system in better modeling user preferences, which has been ignored by existing studies. However, simply prompting LLM to conduct conversational recommendation cannot address the above two key challenges. In this paper, we propose Multi-Agent Conversational Recommender System (MACRS) which contains two essential modules. First, we design a multi-agent act planning framework, which can control the dialogue flow based on four LLM-based agents. This cooperative multi-agent framework will generate various candidate responses based on different dialogue acts and then choose the most appropriate response as the system response, which can help MACRS plan suitable dialogue acts. Second, we propose a user feedback-aware reflection mechanism which leverages user feedback to reason errors made in previous turns to adjust the dialogue act planning, and higher-level user information from implicit semantics. We conduct extensive experiments based on user simulator to demonstrate the effectiveness of MACRS in recommendation and user preferences collection. Experimental results illustrate that MACRS demonstrates an improvement in user interaction experience compared to directly using LLMs.

Conversational recommender systems (CRS) aim to recommend relevant items to users by eliciting user preference through natural language conversation. Prior work often utilizes external knowledge graphs for items' semantic information, a language model for dialogue generation, and a recommendation module for ranking relevant items. This combination of multiple components suffers from a cumbersome training process, and leads to semantic misalignment issues between dialogue generation and item recommendation. In this paper, we represent items in natural language and formulate CRS as a natural language processing task. Accordingly, we leverage the power of pre-trained language models to encode items, understand user intent via conversation, perform item recommendation through semantic matching, and generate dialogues. As a unified model, our PECRS (Parameter-Efficient CRS), can be optimized in a single stage, without relying on non-textual metadata such as a knowledge graph. Experiments on two benchmark CRS datasets, ReDial and INSPIRED, demonstrate the effectiveness of PECRS on recommendation and conversation. Our code is available at: https://github.com/Ravoxsg/efficient_unified_crs.

Among adversarial attacks against sequential recommender systems, model extraction attacks represent a method to attack sequential recommendation models without prior knowledge. Existing research has primarily concentrated on the adversary's execution of black-box attacks through data-free model extraction. However, a significant gap remains in the literature concerning the development of surrogate models by adversaries with access to few-shot raw data (10\% even less). That is, the challenge of how to construct a surrogate model with high functional similarity within the context of few-shot data scenarios remains an issue that requires resolution.This study addresses this gap by introducing a novel few-shot model extraction framework against sequential recommenders, which is designed to construct a superior surrogate model with the utilization of few-shot data. The proposed few-shot model extraction framework is comprised of two components: an autoregressive augmentation generation strategy and a bidirectional repair loss-facilitated model distillation procedure. Specifically, to generate synthetic data that closely approximate the distribution of raw data, autoregressive augmentation generation strategy integrates a probabilistic interaction sampler to extract inherent dependencies and a synthesis determinant signal module to characterize user behavioral patterns. Subsequently, bidirectional repair loss, which target the discrepancies between the recommendation lists, is designed as auxiliary loss to rectify erroneous predictions from surrogate models, transferring knowledge from the victim model to the surrogate model effectively. Experiments on three datasets show that the proposed few-shot model extraction framework yields superior surrogate models.

In recommendation systems, scaling up feature-interaction modules (e.g., Wukong, RankMixer) or user-behavior sequence modules (e.g., LONGER) has achieved notable success. However, these efforts typically proceed on separate tracks, which not only hinders bidirectional information exchange but also prevents unified optimization and scaling. In this paper, we propose OneTrans, a unified Transformer backbone that simultaneously performs user-behavior sequence modeling and feature interaction. OneTrans employs a unified tokenizer to convert both sequential and non-sequential attributes into a single token sequence. The stacked OneTrans blocks share parameters across similar sequential tokens while assigning token-specific parameters to non-sequential tokens. Through causal attention and cross-request KV caching, OneTrans enables precomputation and caching of intermediate representations, significantly reducing computational costs during both training and inference. Experimental results on industrial-scale datasets demonstrate that OneTrans scales efficiently with increasing parameters, consistently outperforms strong baselines, and yields a 5.68% lift in per-user GMV in online A/B tests.

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process. To address these limitations, we propose a novel and flexible one-stage Dual-Aligned Semantic IDs (DAS) method that simultaneously optimizes quantization and alignment, preserving semantic integrity and alignment quality while avoiding the information loss typically associated with two-stage methods. Meanwhile, DAS achieves more efficient alignment between the semantic IDs and collaborative signals, with the following two innovative and effective approaches: (1) Multi-view Constrative Alignment: To maximize mutual information between semantic IDs and collaborative signals, we first incorporate an ID-based CF debias module, and then design three effective contrastive alignment methods: dual user-to-item (u2i), dual item-to-item/user-to-user (i2i/u2u), and dual co-occurrence item-to-item/user-to-user (i2i/u2u). (2) Dual Learning: By aligning the dual quantizations of users and ads, the constructed semantic IDs for users and ads achieve stronger alignment. Finally, we conduct extensive offline experiments and online A/B tests to evaluate DAS's effectiveness, which is now successfully deployed across various advertising scenarios at Kuaishou App, serving over 400 million users daily.

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g., privacy issues) of real user data, we introduce SimUSER, an agent framework that serves as believable and cost-effective human proxies. SimUSER first identifies self-consistent personas from historical data, enriching user profiles with unique backgrounds and personalities. Then, central to this evaluation are users equipped with persona, memory, perception, and brain modules, engaging in interactions with the recommender system. SimUSER exhibits closer alignment with genuine humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments to explore the effects of thumbnails on click rates, the exposure effect, and the impact of reviews on user engagement. Finally, we refine recommender system parameters based on offline A/B test results, resulting in improved user engagement in the real world.

Modern recommender systems employ various sequential modules such as self-attention to learn dynamic user interests. However, these methods are less effective in capturing collaborative and transitional signals within user interaction sequences. First, the self-attention architecture uses the embedding of a single item as the attention query, making it challenging to capture collaborative signals. Second, these methods typically follow an auto-regressive framework, which is unable to learn global item transition patterns. To overcome these limitations, we propose a new method called Multi-Query Self-Attention with Transition-Aware Embedding Distillation (MQSA-TED). First, we propose an L-query self-attention module that employs flexible window sizes for attention queries to capture collaborative signals. In addition, we introduce a multi-query self-attention method that balances the bias-variance trade-off in modeling user preferences by combining long and short-query self-attentions. Second, we develop a transition-aware embedding distillation module that distills global item-to-item transition patterns into item embeddings, which enables the model to memorize and leverage transitional signals and serves as a calibrator for collaborative signals. Experimental results on four real-world datasets demonstrate the effectiveness of the proposed modules.

Recommendation systems have been essential for both user experience and platform efficiency by alleviating information overload and supporting decision-making. Traditional methods, i.e., content-based filtering, collaborative filtering, and deep learning, have achieved impressive results in recommendation systems. However, the cold-start and sparse-data scenarios are still challenging to deal with. Existing solutions either generate pseudo-interaction sequence, which often introduces redundant or noisy signals, or rely heavily on semantic similarity, overlooking dynamic shifts in user motivation. To address these limitations, this paper proposes a novel recommendation framework, termed M-LLM^3REC, which leverages large language models for deep motivational signal extraction from limited user interactions. M-LLM^3REC comprises three integrated modules: the Motivation-Oriented Profile Extractor (MOPE), Motivation-Oriented Trait Encoder (MOTE), and Motivational Alignment Recommender (MAR). By emphasizing motivation-driven semantic modeling, M-LLM^3REC demonstrates robust, personalized, and generalizable recommendations, particularly boosting performance in cold-start situations in comparison with the state-of-the-art frameworks.

Feature interaction has long been a cornerstone of ranking models in large-scale recommender systems due to its proven effectiveness in capturing complex dependencies among features. However, existing feature interaction strategies face two critical challenges in industrial applications: (1) The vast number of categorical and sequential features makes exhaustive interaction computationally prohibitive, often resulting in optimization difficulties. (2) Real-world recommender systems typically involve multiple prediction objectives, yet most current approaches apply feature interaction modules prior to the multi-task learning layers. This late-fusion design overlooks task-specific feature dependencies and inherently limits the capacity of multi-task modeling. To address these limitations, we propose the Information Flow Network (INFNet), a task-aware architecture designed for large-scale recommendation scenarios. INFNet distinguishes features into three token types, categorical tokens, sequence tokens, and task tokens, and introduces a novel dual-flow design comprising heterogeneous and homogeneous alternating information blocks. For heterogeneous information flow, we employ a cross-attention mechanism with proxy that facilitates efficient cross-modal token interaction with balanced computational cost. For homogeneous flow, we design type-specific Proxy Gated Units (PGUs) to enable fine-grained intra-type feature processing. Extensive experiments on multiple offline benchmarks confirm that INFNet achieves state-of-the-art performance. Moreover, INFNet has been successfully deployed in a commercial online advertising system, yielding significant gains of +1.587% in Revenue (REV) and +1.155% in Click-Through Rate (CTR).

Industrial recommender systems face the challenge of operating in non-stationary environments, where data distribution shifts arise from evolving user behaviors over time. To tackle this challenge, a common approach is to periodically re-train or incrementally update deployed deep models with newly observed data, resulting in a continual training process. However, the conventional learning paradigm of neural networks relies on iterative gradient-based updates with a small learning rate, making it slow for large recommendation models to adapt. In this paper, we introduce ReLoop2, a self-correcting learning loop that facilitates fast model adaptation in online recommender systems through responsive error compensation. Inspired by the slow-fast complementary learning system observed in human brains, we propose an error memory module that directly stores error samples from incoming data streams. These stored samples are subsequently leveraged to compensate for model prediction errors during testing, particularly under distribution shifts. The error memory module is designed with fast access capabilities and undergoes continual refreshing with newly observed data samples during the model serving phase to support fast model adaptation. We evaluate the effectiveness of ReLoop2 on three open benchmark datasets as well as a real-world production dataset. The results demonstrate the potential of ReLoop2 in enhancing the responsiveness and adaptiveness of recommender systems operating in non-stationary environments.