Daily Papers

We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda - all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study the ability of LLMs to produce persuasive text. As opposed to prior work which focuses on particular domains or types of persuasion, we conduct a general study across various domains to measure and benchmark to what degree LLMs produce persuasive text - both when explicitly instructed to rewrite text to be more or less persuasive and when only instructed to paraphrase. To this end, we construct a new dataset, Persuasive-Pairs, of pairs each consisting of a short text and of a text rewritten by an LLM to amplify or diminish persuasive language. We multi-annotate the pairs on a relative scale for persuasive language. This data is not only a valuable resource in itself, but we also show that it can be used to train a regression model to predict a score of persuasive language between text pairs. This model can score and benchmark new LLMs across domains, thereby facilitating the comparison of different LLMs. Finally, we discuss effects observed for different system prompts. Notably, we find that different 'personas' in the system prompt of LLaMA3 change the persuasive language in the text substantially, even when only instructed to paraphrase. These findings underscore the importance of investigating persuasive language in LLM generated text.

The spread of misinformation is a prominent problem in today's society, and many researchers in academia and industry are trying to combat it. Due to the vast amount of misinformation that is created every day, it is unrealistic to leave this task to human fact-checkers. Data scientists and researchers have been working on automated misinformation detection for years, and it is still a challenging problem today. The goal of our research is to add a new level to automated misinformation detection; classifying segments of text with persuasive writing techniques in order to produce interpretable reasoning for why an article can be marked as misinformation. To accomplish this, we present a novel annotation scheme containing many common persuasive writing tactics, along with a dataset with human annotations accordingly. For this task, we make use of a RoBERTa model for text classification, due to its high performance in NLP. We develop several language model-based baselines and present the results of our persuasive strategy label predictions as well as the improvements these intermediate labels make in detecting misinformation and producing interpretable results.

Business communication digitisation has reorganised the process of persuasive discourse, which allows not only greater transparency but also advanced deception. This inquiry synthesises classical rhetoric and communication psychology with linguistic theory and empirical studies in the financial reporting, sustainability discourse, and digital marketing to explain how deceptive language can be systematically detected using persuasive lexicon. In controlled settings, detection accuracies of greater than 99% were achieved by using computational textual analysis as well as personalised transformer models. However, reproducing this performance in multilingual settings is also problematic and, to a large extent, this is because it is not easy to find sufficient data, and because few multilingual text-processing infrastructures are in place. This evidence shows that there has been an increasing gap between the theoretical representations of communication and those empirically approximated, and therefore, there is a need to have strong automatic text-identification systems where AI-based discourse is becoming more realistic in communicating with humans.

LLMs make it easy to rewrite text in any style, be it more polite, persuasive, or more positive. We present a large-scale study of evaluation metrics for style and attribute transfer with a focus on content preservation; meaning content not attributed to the style shift is preserved. The de facto evaluation approach uses lexical or semantic similarity metrics often between source sentences and rewrites. While these metrics are not designed to distinguish between style or content differences, empirical meta-evaluation shows a reasonable correlation to human judgment. In fact, recent works find that LLMs prompted as evaluators are only comparable to semantic similarity metrics, even though intuitively, the LLM approach should better fit the task. To investigate this discrepancy, we benchmark 8 metrics for evaluating content preservation on existing datasets and additionally construct a new test set that better aligns with the meta-evaluation aim. Indeed, we then find that the empirical conclusion aligns with the intuition: content preservation metrics for style/attribute transfer must be conditional on the style shift. To support this, we propose a new efficient zero-shot evaluation method using the likelihood of the next token. We hope our meta-evaluation can foster more research on evaluating content preservation metrics, and also to ensure fair evaluation of methods for conducting style transfer.

The growing deployment of large language model (LLM) based agents that interact with external environments has created new attack surfaces for adversarial manipulation. One major threat is indirect prompt injection, where attackers embed malicious instructions in external environment output, causing agents to interpret and execute them as if they were legitimate prompts. While previous research has focused primarily on plain-text injection attacks, we find a significant yet underexplored vulnerability: LLMs' dependence on structured chat templates and their susceptibility to contextual manipulation through persuasive multi-turn dialogues. To this end, we introduce ChatInject, an attack that formats malicious payloads to mimic native chat templates, thereby exploiting the model's inherent instruction-following tendencies. Building on this foundation, we develop a persuasion-driven Multi-turn variant that primes the agent across conversational turns to accept and execute otherwise suspicious actions. Through comprehensive experiments across frontier LLMs, we demonstrate three critical findings: (1) ChatInject achieves significantly higher average attack success rates than traditional prompt injection methods, improving from 5.18% to 32.05% on AgentDojo and from 15.13% to 45.90% on InjecAgent, with multi-turn dialogues showing particularly strong performance at average 52.33% success rate on InjecAgent, (2) chat-template-based payloads demonstrate strong transferability across models and remain effective even against closed-source LLMs, despite their unknown template structures, and (3) existing prompt-based defenses are largely ineffective against this attack approach, especially against Multi-turn variants. These findings highlight vulnerabilities in current agent systems.

Memes, combining text and images, frequently use metaphors to convey persuasive messages, shaping public opinion. Motivated by this, our team engaged in SemEval-2024 Task 4, a hierarchical multi-label classification task designed to identify rhetorical and psychological persuasion techniques embedded within memes. To tackle this problem, we introduced a caption generation step to assess the modality gap and the impact of additional semantic information from images, which improved our result. Our best model utilizes GPT-4 generated captions alongside meme text to fine-tune RoBERTa as the text encoder and CLIP as the image encoder. It outperforms the baseline by a large margin in all 12 subtasks. In particular, it ranked in top-3 across all languages in Subtask 2a, and top-4 in Subtask 2b, demonstrating quantitatively strong performance. The improvement achieved by the introduced intermediate step is likely attributable to the metaphorical essence of images that challenges visual encoders. This highlights the potential for improving abstract visual semantics encoding.

The emergence of Large Language Models (LLMs) presents a dual challenge in the fight against disinformation. These powerful tools, capable of generating human-like text at scale, can be weaponised to produce sophisticated and persuasive disinformation, yet they also hold promise for enhancing detection and mitigation strategies. This paper investigates the complex dynamics between LLMs and disinformation through a communication game that simulates online forums, inspired by the game Werewolf, with 25 participants. We analyse how Disinformers, Moderators, and Users leverage LLMs to advance their goals, revealing both the potential for misuse and combating disinformation. Our findings highlight the varying uses of LLMs depending on the participants' roles and strategies, underscoring the importance of understanding their effectiveness in this context. We conclude by discussing implications for future LLM development and online platform design, advocating for a balanced approach that empowers users and fosters trust while mitigating the risks of LLM-assisted disinformation.

As Large Vision-Language Models (LVLMs) are increasingly deployed in domains such as shopping, health, and news, they are exposed to pervasive persuasive content. A critical question is how these models function as persuadees-how and why they can be influenced by persuasive multimodal inputs. Understanding both their susceptibility to persuasion and the effectiveness of different persuasive strategies is crucial, as overly persuadable models may adopt misleading beliefs, override user preferences, or generate unethical or unsafe outputs when exposed to manipulative messages. We introduce MMPersuade, a unified framework for systematically studying multimodal persuasion dynamics in LVLMs. MMPersuade contributes (i) a comprehensive multimodal dataset that pairs images and videos with established persuasion principles across commercial, subjective and behavioral, and adversarial contexts, and (ii) an evaluation framework that quantifies both persuasion effectiveness and model susceptibility via third-party agreement scoring and self-estimated token probabilities on conversation histories. Our study of six leading LVLMs as persuadees yields three key insights: (i) multimodal inputs substantially increase persuasion effectiveness-and model susceptibility-compared to text alone, especially in misinformation scenarios; (ii) stated prior preferences decrease susceptibility, yet multimodal information maintains its persuasive advantage; and (iii) different strategies vary in effectiveness across contexts, with reciprocity being most potent in commercial and subjective contexts, and credibility and logic prevailing in adversarial contexts. By jointly analyzing persuasion effectiveness and susceptibility, MMPersuade provides a principled foundation for developing models that are robust, preference-consistent, and ethically aligned when engaging with persuasive multimodal content.